Search engine optimization (SEO) is the practice of maximizing the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion.
The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
SEO services may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Deciding to hire an SEO Expert is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation.
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